TruLife Distribution CEO Addresses the Minimal Disruption That the Trump Administration’s Tariffs Should Have on Supplements and Similar Imports
FORT LAUDERDALE, Fla., March 12, 2025 /PRNewswire/ — One of the biggest stories to emerge from President Trump’s first 50 days in office has been the question of tariffs on imported foreign goods. Technically speaking, this impacts most areas of life — including the health and wellness industry, which sees the movement of trillions of dollars in products and services every year.
The threat of tariffs seems concerning to the booming US health and wellness marketplace at first glance. However, industry veteran and founder of TruLife Distribution Brian Gould has good news for those already in the market or wanting to enter it. TruLife Distribution reviews each of these tariffs as they are announced, and Gould’s team has found that, so far, they do not pose a significant threat to ongoing operations in this sector.
“We’ve talked with many companies navigating the US health and wellness market recently,” said Gould. “Everyone is on edge, and I just want to offer a friendly reminder that the tariffs are solely based on the imported costs of goods, not retail or wholesale pricing levels.“
Gould explained that this means context and industry are very important. “Tariffs are relatively insignificant in the costs of a dietary supplement compared to something like an automobile chassis,” he explained. “A car frame costs thousands of dollars when considering the costs of goods. That’s a significant markup on the pricing side of things once it has entered the US. Compared to that, the five dollars it costs to create a supplement is nothing. What does it do, go up a dollar? It’s a moot point in an industry where the pricing levels are influenced by much more than raw cost of goods.”
Gould adds that, with his own company’s clients, TruLife Distribution serves as the IOR or “importer of record.” That means their company is responsible for deciding the cost impact of the tariffs, and they have found it a minor inconvenience to incorporate the impact of tariff pricing into their partner brands’ pricing structures thus far. While there’s no knowing what the future will hold in the coming years, the major hurdle of tariffs was one of the biggest fears for many importers, and Gould is happy to report that, in the health and wellness sector at least, they are having a minimal impact. “For us,” he concluded, “Once our partner brands understand what these tariffs look like in practice, you can feel the tension in the room relax, and it’s back to business as usual.”
About TruLife Distribution
TruLife Distribution is the brainchild of Brian Gould, whose extensive industry knowledge comes from both personal experience and familial expertise stemming from three previous generations of manufacturing and retail distribution professionals. His company has a robust brick-and-mortar distribution network, is run by a team of veteran professionals, and offers a full-service experience that includes sales, marketing, and distribution. Learn more about TruLife Distribution at trulifedist.com.
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